asos.com, operated by ASOS.com, Ltd., is an internationally-focused online store that generates eCommerce net sales primarily in the United Kingdom as well as in the United States and France. With regards to the product range, asos.com achieves the greatest part of its eCommerce net sales in the Fashion category. Furthermore, products from the Food & Personal Care category are part of the offer. The online store was launched in 2000.
In October 2000, a simpler domain name www.asos.com was purchased, although at that time the web traffic coming to www.asos.com was redirected to the web site www.asseenonscreen.com, which was still basic for business. Then, in August 2001, the website www.asos.co.uk was launched.
Since 2002, the name ASOS (in the form of the then existing logo) has been used in official documents and on the website. The e-mail address was changed to @asos.com, after which the marketing campaign aimed at using the ASOS name instead of AsSeenOnScreen started. In July 2002, the brand was advertised during the broadcast of the Pepsi Chart Show on a commercial radio station in the UK already ASOS. By September 2002, the process of transition from AsSeenOnScreen to ASOS became irreversible, since the first ASOS logo was used on the website instead of the AsSeenOnScreen logo.
Then the changes touched the website itself. In January 2003, the name ASOS was added as the title line of our website. In July 2003, the online storefront of the ASOS store was moved to the website www.asos.com. The redirection of web traffic to the old website has been discontinued, which means that www.asos.com has worked independently. Finally, in August 2003 our shareholders decided to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS PLC and ASOS.com Limited. That's how ASOS appeared (hurray!).
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ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 36,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,300 new product lines being introduced each week. For more information, please visit www.asos.comwww.asos.frwww.asos.deASOS LAUNCHES FREE STANDARD DELIVERY WORLDWIDE ASOS today announces its global launch of free shipping to all customers worldwide throughout the Christmas shopping season and Thanksgiving (Thursday, 25th November), until 14th
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